Advertising 6th November 2009 – Tutorial Question Paper
Answer all of the questions below on your blog and hand it in by 12pm.
Review Question
1) Research and explain the eight different types of consumer advertising. Use real examples (with images) to support your answer.
2) Highlight the advantages and disadvantages of the different types of advertising agencies. Use real examples to support your answer.
3) Brainstorm at least 4 ideas for an advertisement for Nando’s to promote the brand.
Media Ethics Approaches
Utilitarian Approach
Fairness/Justice Approach
Virtue Approach
The Rights Approach
The Common Good Approach
Ethical Principles
My Uni Media Blog
Hey guys, I recently rediscovered my media blog from my university days. You can take a look, theres a whole lot of media related stuff.
Radio’s Role in War and Communication
With war a certain inevitability, here is a recap of some recent articles you might find interesting as background to what will most certainly be both a historic and memorable time in our lives.
Radio Propaganda – Another Weapon In War
Synopsis: Radio has long been used as another weapon in war, mainly as a propaganda tool. From broadcasts aimed at Iraq by U.S. forces against Saddam Hussein, to North Vietnam’s “Hanoi Hannah” during the Vietnam War, “Germany’s Axis Sally”, and Japan’s “Tokyo Rose” in World War II, Radio has been used by the good guys and the bad guys.”
The Radio Broadcast That Panicked America
Synopsis: On October 30, 1938, Orson Welles and the Mercury Theatre performed a radio play based on an H.G. Wells story entitled “War of the Worlds”. The national broadcast caused panic and mass hysteria as listeners began to believe Martians had landed in New Jersey and were taking over the world. Here are links to the original audio and related resources.
The Baghdad Morning Zoo
Synopsis: The Baghdad Morning Zoo is a humorous satire about two fictional Iraq Radio personalities and what their Top 40 morning show might sound like if you heard it.
Introducing Color Coded Terrible Alerts For Radio
Synopsis: The color-coded terror alert system our Department of Homeland Defense uses has inspired a similar color-coded system to alert listeners to awful Radio. This satire presents the five stages in the new “Terrible Alerts” system.
Role Of Radio – Tool For Advertising & Communications, IndiaGone are the days when the Indian Radio Industry was limited to the state broadcaster – All India Radio. Today, Radio has truly matured as a medium of communication and is growing in every way possible. Improvements in technology, competition and an increased reach of the Radio are all factors responsible for the growth of the Radio Industry. Factors Contributing To The Growth of The Radio Industry in India With an increase in the number of FM Radio stations, the choice in music is large and varied. Flipping from one station to another in search for that latest song has become second nature to all of us! There is a rise in the number of people who own cars in India. Car music systems are making it easy to listen to the radio even while on the go. What’s more, while traveling in a blue line bus in Delhi, you care exposed to the radio. Add to this those perky and likeable Radio Jockeys (RJs) who add to the whole listening experience and strike a chords with the radio listener – youngsters, working professionals, house wives etc. Going by the way Radio is being used extensively as a medium of communication and advertising, the future promises nothing but bigger opportunities and greater growth prospects for this already massive industry. The radio and television play a very important role in a nation’s life as they affect the ideas and behavior of all sorts of people. The radio and television present various kinds of programmes. They present programs of entertainment. We can enjoy listening to different forms of musicand songs on the radio just as we can enjoy tales (stories) of wonder and reports of adventures in the mountains and unknown lands. We can listen to interesting drams
There are special programmes on the radio and television for the working people. For example there is the agricultural programme in which farmers are taught new and effective methods of farming.The radio and television present programmes on national affairs. In these programme the political activities of rulers and leader are described. The policies of the government in different fields of national life like education, science, agriculture and industry are described and discussed. |
Elemts of Radio
The People Involved in Radio Production
The size of the radio station and / or the budget often dictates the number of people involved and their job functions, but regardless of whether one person fulfills all the roles, or there is a greater degree of specialisation with different people assigned to each, the main skills and the roles needed to produce a commercial, and there are essentially only four:
- The Scriptwriter: having the writer present at the session often helps clear up any misunderstanding with the written word.
- The Sound Engineer: a good experienced technician with a good pair of ears can make everything work quickly and smoother.
- The Producer: the person in overall charge of achieving the end result.
- The Voice Over(s): Good casting is essential and knowing the capabilities of each voice helps.
All the above roles can be, and often are, completed by one person, and sometimes for larger campaigns with larger budgets, present in the studio can also be:
- The Client(s): whose money is paying for the session.
- The Media Sales Representative(s): responsible for booking the commercial airtime.
- The Advertising Agency: either in a creative capacity as the writer and producer or as an advisor to the client.
So present in the studio to record a radio commercial or a number of commercials for any advertising campaign can range from one person to several.
Amateur Radio Emergency Communication In Action
4:28 BJT, 12 May 2008, A magnitude-8.0 earthquake hit China’s Sichuan area. 69,180 died and 374,008 injured in the disaster as of 1200 BJT, June 19, 2008. 80-90% of houses were crashed.
Ham radio operators around Chengdu, Mianyang area setup their gears at earliest time . All other communication means failed in the center area and one amateur repeater was setup at 13 May morning, to pass command for government instruction.
Many amateur radio operators kept hourly monitoring to check what can help in the disaster relief.Amateur radio was used to organize the car owners in transportation of supplies and wounded immediately after the quake.Amateur radio was helping the relief efforts in Zhaogongshan
HD Radio
Audio Hosting
Hey Guys
You can try http://www.podbean if you want to upload your podcasts or if you are having trouble with other sites. Its quite easy, Just sign up then publish a new podcast and there is an option there for you to upload.
If your file is in a wav format, you can convert it to mp3 at http://media-convert.com/#haut
Olivia’s Podcast Week 1
Download
Listen Online
http://sheltonkaran.podbean.com/2009/07/15/olivias-first-podcast/
